Corporate Social Responsibility (CSR) : In its special report on the 19th of January 2008, « The Economist » stated that the question was no longer whether businesses should engage themselves in CSR but how they should do it.
« To be Socially Responsible obviously means to satisfy the legal obligations but also to invest more on human resources, environment and relationships with the stakeholders, that means a voluntary integration from the businesses of their social and environmental challenges through their commercial activities and their relationships with the stakeholders. » Definition from the European Commission
In practice, the CSR stakes are extremely high. There are issues of human rights, governance, corruption, pollution, respect for local communities, security, training, labour rights, hiring and firing conditions, income of the executives, CO2 rejects, consumption of energy, recycling, and many other factors to bear in mind.
The goal of our project is to demonstrate that the company of the future is a company who will know how to integrate all of these concerns while still offering the same value to their stakeholders. We invite you to read the portraits of the exceptional entrepreneurs that we have had the pleasure of meeting through our project.
To go further:
World Business Council for Sustainable Development www.wbcsd.org
WBCSD is a CEO-led, global association of some 200 companies dealing exclusively with business and sustainable development. The Council provides a platform for companies to explore sustainable development, share knowledge and best practices.
Observatoire sur la Responsabilité Sociétale des Entreprises www.orse.org
ORSE is a French network designed to study and promote socially responsible investment (SRI), corporate social responsibility as well as all the issues related to sustainable development.
The Next 4 Billion www.nextbillion.net
The Next Billion brings together the community of business leaders, social entrepreneurs, NGOs, policy makers, and academics to identify and discuss sustainable business models that address the needs of the world’s poorest.